Media NEA Blog Entry: 4

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  Summary of findings across websites analysed:

 

  • Subcategories that depict what the magazine is about/has to offer
  • Heading + slogan- establishes brand identity​
  • Subscription box + SM icons​
  • Search bar- searches stuff​
  • Menu that drops down when scrolling + suggested links- identified by underlining to avoid confusion​
  • Sponsor :0- source of finance​
  • Main article- centre of page, full article is not there thus enticing reader to click on it if interested.


Audience:

  • ​​Target Audiences- 15-50+.
  • Clearly interested in modern home decorating, design ideas, tech, music, etc.
  • The brand is dedicated to delivering a constant feed of modern houses to ogle, beautiful decorating ideas to inspire, up-to-the minute trends to follow, smart shopping to access and great lifestyle tips to use. 


Industry:

  • Both magazines seem backed by sponsors and subscriptions as primary sources of funding, which relate to mainstream magazines, who care about profits and revenues.
  • Both magazines relate to the segment of lifestyle, specifically décor, music, tech fashion/beauty, and more.
  • Both magazines seem independent, yet are not like smaller mags, they are established and are in the same ballpark as conglomerate owned publications in the same segment, such as Architectural Digest.


How I will use this information:

  • This info will be used to create a set house style, as well as operationalising the content/themes my magazine will be based on. The info will also be used to further understand how my TA or similar respond to this content, making my magazine as a whole more appealing.


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