Media NEA Blog Entry: 5

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Audience Primary Research:

 Who is your audience?- 

My audience will hopefully be people who are of age similar to Gen X and Millennials, aged approx. 26-55.


What do they currently read? 

Generation X read across all genres, they are more likely to use a tablet for reading than any other generation. They prefer to read online news to print, and spend on average 54 minutes a day for news.

Millennials prefer reading print books over eBooks. 72% have read a print book, while only 35% an eBook in the past year. 53% of Millennials have used a public library or bookmobile in the last 12 months. “Cosmopolitan” and “People” are their favorite magazines.


How will you target them? - use of both online and 'print' formats. Online magazines with use of generic conventions and topics such as the vast 'lifestyle' category.


Market research -  survey-










evaluation of survey and actions:

What data has your survey returned- 

3/4 of responders are Male, 1/4 is female. (APPROX.)

Most of my responders are unemployed; Yet some are, including Teachers, a businessman, retail manager.

Most responders do not have children, only a small percentage.

Interests range from: Going out, Likes - Socializing, Dislikes - People who are annoying, Going to the gym, going for walks and baking, Films, Hiking, Cycling, Swimming, Marvel, music specifically pop, Cars, technology, football, cricket and more.

How will you use this information ?- Info will be used to further narrow down the mode of likes/interests, and spark further insight into these categories.



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