A level Media Studies NEA- Online Lifestyle Magazine

  How to take a 'good' picture: 1) Choose a  strong focal poin t- The main subject of a photograph is its focal point. Anything from a tree to a structure to a person could be it. One of the fundamental steps in learning how to capture great images is identifying a strong focal point.  Using the rule of thirds would result in a composition that is more engaging. This rule indicates that you should position the focal points of your photographs off-centre, to the left or right. 2) Use leading lines- Leading lines are line forms in a shot that can assist in drawing attention to the main subject. They could be any object that draws a line in a photograph, such as a road, a fence, a building, a long hallway, a tree, or a shadow.  The challenge is utilizing them to direct the viewer's attention in the desired direction. This can involve directing their attention directly at your subject or taking them on a visual tour of the entire picture. 3) Use  Perspective  p...

Audience Primary Research:  Who is your audience?-  My audience will hopefully be people who are of age similar to Gen X and Millennials, aged approx. 26-55. What do they currently read?  Generation X read across all genres,  they are more likely to use a tablet for reading than any other generation. They prefer to read online news to print, and spend on average 54 minutes a day for news. Millennials prefer reading print books over eBooks. 72% have read a print book, while only 35% an eBook in the past year. 53% of Millennials have used a public library or bookmobile in the last 12 months. “Cosmopolitan” and “People” are their favorite magazines. How will you target them?  - use of both online and 'print' formats. Online magazines with use of generic conventions and topics such as the vast 'lifestyle' category. Market research -  survey- evaluation of survey and actions: What data has your survey returned-  3/4 of responders are Male, 1/...

   Summary of findings across websites analysed:   Subcategories that depict what the magazine is about/has to offer Heading + slogan- establishes brand identity​ Subscription box + SM icons​ Search bar- searches stuff​ Menu that drops down when scrolling + suggested links- identified by underlining to avoid confusion​ Sponsor :0- source of finance​ Main article- centre of page, full article is not there thus enticing reader to click on it if interested. Audience: ​​Target Audiences- 15-50+. Clearly interested in modern home decorating, design ideas, tech, music, etc. The brand is dedicated to delivering a constant feed of modern houses to ogle, beautiful decorating ideas to inspire, up-to-the minute trends to follow, smart shopping to access and great lifestyle tips to use.  Industry: Both magazines seem backed by sponsors and subscriptions as primary sources of funding, which relate to mainstream magazines, who care about profits and revenues. Both magazines relate...

  Market research: According to the brief, my target audience is Gen X to Millennial audiences, who are aged 25-56 years old approx. Gen X- busy with work, mortgages, yet they are quite online on social media. They also know what to shop for, but do make impulse purchases. Marketing to this audience could be done through email promotions, anything tailored to the benefit of the environment, and grab attention with deals, promos, etc. Millennial- Value social issues over economics, shop online a lot, less so in stores, spend a lot. Decides their outings based on feedback from social media. Marketed with reviews, social media ads/incentives, rewards. In reference to the content I wish to put in my magazine, I want to find out the average readership of audiences in this age bracket to décor, travel, food etc. I may also want to shortlist the age of my TA, so I don't appeal to audiences who don't wholly associate with my themes. Another area may be the most widely used social media...

    Conventions:​ On the magazine cover, the main image runs down the middle of the page. Typically, a person, frequently a well-known celebrity, will entice readers to read the magazine. Most of the time, this celebrity addresses the audience directly by maintaining direct eye contact with the camera, which draws the audience in. ​ The cover stories, which are positioned around the main image and are based on feature articles inside the magazine cover, typically give the reader a general idea of what the article may be about to draw readers who will be interested in the magazine's topics while remaining vague enough to make the reader want to continue reading.​ Conventions: The top of the pages have a horizontal navigation bar with a hamburger menu button, a logo, and links to the primary category pages. From here, you can search the website or subscribe to their newsletter.  Each article page has a primary image at the top. You can share the news online by using the URL...